For some, it’s a dream, and for others, it’s already a reality. If you manage to build a well-visited website, you can earn a lot of money by selling advertising. Here, you can find out how to build a successful website and what the most important advertising options are for making money with the site.We hope you enjoy reading!
The Dream of Passive Income.
Passive income is on almost everyone’s wish list these days. A few decades ago, it would have never occurred to anyone to dream of an income for which they “didn’t have to do anything.” Back then, people dreamed of their dream job. They would have to be a doctor or a lawyer. Earn a lot, and ideally do that with relatively little work.
Of course, there are completely different opportunities today than in the last millennium. The Internet has revolutionized our world and given us a whole host of new ways to earn money with soft digital skills.
With the Internet, the dream of passive income has become more and more prominent and, above all, much more feasible. What was considered almost unattainable just a few years ago has now become a reality for many people.
Passive Income: Thanks to the Internet.
Thanks to certain business models that can work on the Internet, it is now actually possible to build up a passive income. However, this also requires the necessary preparatory work, which many people simply overlook. In addition, many people deliberately do not want to see the preparatory work. They only think about “quick money” and forget what successful entrepreneurs in the online segment have to do to be successful.
Sure, because in the end, only the result is visible, not the hard preparatory work.
Nevertheless, it must also be said that the Internet has been a tremendous door opener and has created a lot of interesting earning opportunities.
And there is no end in sight to this era. In fact, the opposite seems to be happening. More and more money is being earned on the Internet. People book their next vacation here, buy their clothes here, and so on. More and more services also seem to be being digitized. It is easy to see how the most economically interesting segments are moving ever further towards digitization.
Passive income is also available here. Many people have already proven that passive income is definitely possible. Of course, word of success spreads quickly, so more and more people are trying their luck on the Internet.
Don’t be afraid of the competition.
Of course, there is a lot of competition on the Internet. If you are also thinking about making money on the Internet, you should always remember that the competition never sleeps! Quite the opposite, your competitors are probably working on extremely interesting ideas and innovative approaches for their next business model at the same time. This, in turn, separates the wheat from the chaff.
Those who give up quickly and let their heads hang will not get very far. However, those who keep going and try to prevail over their competitors will end up as winners. But be careful; anyone who thinks that at a certain point they can sit back is making a fatal mistake.
You always have to expect that other people will copy your business even better and more attractively. The dream of just sitting back and counting money is pure fiction.
How to Build Your Own Website.
Anyone who wants to live the dream of being an independent online entrepreneur despite the small hurdles (most people do) should first consider how they want to be active on the Internet.
After all, there are many different options here. In addition to YouTube and various other social networks or platforms, there is, for example, the possibility of earning money with the help of your own website by selling advertising. And that is exactly what this article is about!
In order to sell advertising successfully, you first need a website that is running well. For someone who already has a clear idea of what the website should be about or for whom and what content it should offer, this is a fairly simple exercise. However, it becomes more difficult if you have not really dealt with the topic yet.
Building a Website: Topic, Target Group, Business Model.
Now, you need a suitable topic around which your business should revolve. Maybe you already have an idea of which direction you want to go in, or maybe you still have no idea and want to take things slowly.
Passion: There are actually quite a few approaches and possibilities here. In general, it is always best to dedicate yourself to something that you are passionate about. This is important because you will need a lot of stamina and energy for your upcoming project (as already mentioned). Without the necessary passion, the whole thing would become more of a painful ordeal.
So think about which topics you personally are particularly interested in and what you would like to work on.
Niche: In addition to a passion for the topic, there is another very important point that is greatly underestimated by many people. It is also important to find a niche. This means that you should have as little competition as possible for your idea, but at the same time, you should also have a lucrative market.
Ideal Mix: Passion + Niche.
The ideal combination would, of course, be to find a niche topic that you are personally excited about and that you can ignite your passion for. This way, you will make your path to success a lot easier.
Passion is the fire within you that drives you to keep going. It fuels your creativity (which we will also look at later), and it ensures that you can empathize with your target group as well as possible (there are a few interesting tips on this below too).
With the right niche, it will be much easier for you to achieve your first success. You will suffer fewer setbacks and will notice that you are, to a certain extent, swimming with the current instead of against it.
Have you already given it some thought and know what direction your web project should take? If not, then take your time and try to be a little creative. Write down what things fascinate you and what direction you would be interested in. Then try to find a niche.
If you already have a topic or even several, then you can move on to the first really exciting step…
Build Your Website.
Now we start with the best part. Here, it will be much easier for you to see the first progress of your work.
When it comes to making money on the Internet with a website, you first need a suitable domain, that is, a nice URL under which your website can be reached (www.wealthnimble). The domain should be carefully considered. Once the project has gotten rolling, it is difficult to change the domain and the name of the whole thing.
Think of it this way: a domain is like the land on which you want to build a building. Once the building is under construction or already completed, it is, of course, difficult to change the land. It is the same with the domain. Once your site is up and running, it is difficult to give it a completely new domain.
Less for technical reasons, but more because of the brand of your site. Imagine Google changing its name from one day to the next. It would be possible, but not without consequences. After all, many people remember the name Google and search for it.
Now there is a small problem: As with land in the offline world, it is also the same with domains on the Internet. The best land is usually already owned by others; if you want to buy it, it will be expensive.
If you don’t want to spend a lot of money, you need a good name for your project, and preferably one that has a suitable domain available.
Important tips: Since you want to build a website, the name of your project should match your domain. This is particularly important for projects that are intended to grow into a real company. Ideally, the name should already say what it is about. Wealthnimble.com, for example, already says that it is about building wealth with digital skills.
Remember: Choose a name and domain that will immediately stick in the minds of your target group!
Have you already found your “Internet property”? If not, then take the time you need here too. Talk to other people about the name and your plans and get feedback. Otherwise, it’s not a problem if you change the name and domain in the initial phase. The more that is finished and the more visitors you have, the more difficult it is to move.
Lay the foundation.
Once you have the name for your project, you can get started. Find a good host on the Internet for your project; wealthnimble.com is hosted with Asura Hosting. There are many hosting companies out there, but our preferred, reliable host is Asura Hosting. Here, you can secure your domain and choose a tariff that suits you. This will most likely be your first investment, and one that you cannot avoid.
It’s similar to the property taxes you have to pay when you buy a piece of land. Only not quite as bad. Most starter tariffs are available for just $2 a month.
Now it’s time to lay the foundation for your project. To do this, you should first consider which direction you want the whole thing to go in. Typically, you start with WordPress. WordPress is just one of many ways to set up your own professional website relatively easily. You can imagine it as a type of construction technique. After all, there are several construction techniques for buildings on offline construction sites too.
WordPress is ideal for beginners who want to build a professional website despite having little or no knowledge. WordPress is particularly often used for blogs (on which posts such as articles are to be published regularly), for shops, or for one-pagers (such as online business cards).
Wealthnimble.com has been designed and managed by QorePress Inc. (a WordPress Web agency).
Project direction: Before you lay the foundation stone, you should ideally already know which direction you want to go in later. Do you want to have a shop or blog? Or do you need something really unusual? Of course, it’s no big deal if you get started and then change your mind later.
The construction of your company begins.
Now it won’t be long before you see the first results of your work. But don’t expect too much! The step that lies ahead of you is one of the most nerve-wracking. At least if you have never built your own website before. After all, from now on, you are a builder of Internet projects, or at least you want to become one in the near future.
Alternatively, if you don’t feel like dealing with the subject matter yourself, you can also hire a web designer and a programmer if you have the necessary cash. However, it is really worth teaching yourself the basics. Even when working with a programmer or web designer, it is an advantage to understand something about the whole thing yourself.
This will save you from heated arguments and even a lot of unfair prices from people who want to exploit you because of your ignorance.
Make it easy for yourself and choose a suitable one for your site.
If you want to save yourself around 90 percent of the work, you should choose a suitable theme for your website. Themes are pre-programmed designs in modular form that you can buy online for around 25 to 50 dollars and install on your website.
Modern themes have the advantage that they contain all the important elements of a website (shop, blog, customer contact form, etc.) and can be remodeled relatively easily and conveniently. Of course, you can also give the whole thing your own touch and individually define the color scheme, etc.
Tip: You also need to get to know the themes slowly. It’s completely normal to feel a bit overwhelmed at first. YouTube videos that explain step-by-step how to use the themes are particularly helpful here.
Extreme advantage: Once you have gotten used to it, you will quickly realise that the whole thing is not as difficult as you initially thought. You will certainly have one or two outbursts here and there, but shortly afterwards, you will usually find the solution and be even happier!
In addition, what you have learned will enable you to make small to large adjustments to your website independently in the future and will not force you to resort to the expensive services of IT experts.
More Soul and Expressiveness Through the Right Design.
You will suddenly realise that it is the many details that really matter and give the whole thing its true expression. This includes, for example, meaningful headings, the right font or optimal line spacing. The colour combination also plays an important role.
Create emotions: You must not forget that your site must evoke emotions. What emotions these are, of course, depends on your topic. Sites that are intended to exude a lot of humor could do with bright colors. It is different with serious information portals. Here again, grounded colors are appropriate.
Tip: Why reinvent the wheel? Before you spend weeks of work and are ultimately not satisfied with your results, you can simply take a look at websites that you think are doing a pretty good job of designing. Learn from the pros, and just copy the best! You can also get the inspiration you need for a meaningful logo from the pros.
Bring your website to life with content.
Congratulations! The basis is done! Now you can finally start with the most important part of the work: the content of your site.
Imagine the property has been built, and the building on your property is a shopping mall. Now, of course, all the shops that ensure that visitors come in the first place are missing. Just as mall owners have to take care of shops, you now have to take care of your content. And this is where what you thought about some time ago in relation to your business model and your topic becomes particularly important.
• Do you plan to write and publish articles?
• Do you plan to post photos regularly?
• Do you want to give insider tips and publish them on social networks?
Traffic is the magic word. The most important thing for a website is traffic. Traffic means that you need visitors to your website. Of course, because without visitors, there are no sales.
The most beautiful and amazing website is of no use to you if it is not seen or only seen by a few people. It is again like the shopping center. If no one is there, no one will shop and spend money. So you have to think of a few clever measures to get visitors to your website.
Traffic strategies: There is basically no end to the possibilities here. It is important to try out many different options. This is the only way to see what works and what doesn’t. We would like to introduce you to some of the options below:
• Attention through Facebook posts: Recently, it has been very clear how Facebook has been flooded with posts that actually make little to no sense. And yet the posts have achieved massive reach: “Tag someone who…” And off you go. The person who publishes the posts uses simple psychological insights and the way Facebook works to generate a lot of traffic.
Posts that are commented on more often or on which people are tagged are seen by even more people. It spreads like wildfire. Now, of course, it’s all about finding a few more good ideas on how to convert the attention into traffic by directing visitors from Facebook to your own website.
• Write articles and be found via search engines: A huge number of websites are found by search engines and their services. Search engines are an ideal source of traffic. Someone who uses Google and the like is usually also someone who is looking for something specific. So a huge number of sites have started writing search engine-optimized articles. It was always important that an article was structured in such a way (number of words, information content, etc.) that it had the best possible chance of being ranked at the top of the search results in the search engines. Logical, because the first search results are usually the ones that the searcher clicks on.
• Use YouTube and build an audience: Another option that is now very popular is the YouTube platform. Here, you can open your own channel and start publishing videos. Over time, you can build up your own small fan base and then ultimately lead them to your own website.
Of course, these were just a few examples. In fact, the range of possibilities is almost limitless. For example, you can buy and get traffic by placing advertisements on other websites. Of course, it’s stupid if you spend money on traffic and don’t make any money. That’s why you need a good, functioning business model.
Earn money with your own website through advertising: Here’s how!
One of the most popular options is to include advertising. Advertising is everywhere on the Internet. Sometimes it is obvious and unavoidable; sometimes it is subtle and barely noticeable. For example, there are advertising videos on YouTube that are almost impossible to ignore. Then there is also advertising in the form of banners.
They adorn websites like huge advertising posters on the facades of buildings. Then there is also hidden advertising. They are difficult to spot, but with a little practice, they are much easier.
Advertising can also mean that a person or a website makes a recommendation. Very discreetly, then. On many websites, you can find links to other sites.
Example: A fashion blogger regularly publishes his newest and coolest outfits. He writes a few sentences along with the photos, and he also puts the links to where he got the clothes from.
For example, if you like the pants, you can use the link to go to the shop where you can buy the pants. If the person who used the link to get to the pants also purchases something in this shop, the fashion blogger receives a commission based on the purchase value.
What options are there for internet advertising?
Where should you start? You shouldn’t worry about not having enough advertising options! There are more than enough of them! And that’s a good thing. Ultimately, you have to weigh up the many different options and see which option gives you the greatest possible benefit. Here is a small overview of interesting advertising options:
Affiliate Marketing.
Affiliate marketing can generate a pretty good income. Affiliates are what we have already briefly touched on: placing links on your own website that then lead to a product or service from another provider. In order for such affiliate placements to work, you obviously need a certain level of trust from visitors to your website.
But how do affiliates work? Affiliates are integrated using so-called partner programs. Partner programs are essentially links with specialized companies that are the interface between advertisers and advertisers. They count the sales and evaluate them.
If you want to advertise a specific company or product (for example, Amazon or insurance companies), you need the corresponding affiliate partner programs. A quick bit of research is usually enough.
The companies that are ultimately behind the partner programs are called “affiliate networks.”
Tips for the affiliate network search: If you are looking for a suitable affiliate network, then you should pay attention to a few small things. For example, look for reviews of the affiliate programs and networks on the Internet. Many website operators share their experiences with various networks and affiliate programs publicly on the Internet.
From this, you can see which networks and partner programs make the most sense for your purposes. Then you should also not forget that the affiliate networks also benefit from a sale. So the question is: who gets how much of the pie? You should always keep this in mind, too.
Advantages of affiliate marketing: It is particularly worth emphasizing that participation in an affiliate network or partner program is completely free. In addition, this form of internet advertising offers relatively high earning potential compared to many others.
Pay-per-click advertising.
The name actually says pretty much exactly what this variant is all about. Pay-per-click basically means nothing other than that you earn money for every click that someone makes on a corresponding advertising space.
What’s particularly nice about this type of advertising is that it’s super easy to implement. The relatively uncomplicated nature of the advertising makes it particularly easy to earn money right away. However, this variant also has a few disadvantages. The prices you get for a click aren’t really high. In fact, the opposite is the case—they’re extremely low.
This is logical, because one click doesn’t have much effect on the advertiser. For this reason, you can’t expect a lot of money for a click.
Nevertheless, this type of advertising is ideal for beginners. Pay-per-click advertising can be particularly worthwhile for blogs. But the most important thing here is traffic. This ultimately determines how much you can earn.
How does this type of advertising actually work? Let’s take AdSense, Google’s version, as an example. Google keeps a close eye on what its users are looking for.
For example, if a user has just searched for a particular pair of shoes, Google can repeatedly show the shoes to the user through banner ads on other websites that have implemented pay-per-click advertising until they finally buy (or don’t buy). Ultimately, everyone wins.
The Salesperson: The person who “bought” the ad has sold his pair of shoes. Google receives a commission because it led the customer to the shop through AdSense. The operator of the website on which the ad was placed receives the price per click.
Quality and quantity of traffic: Two things are crucial for this type of advertising. First, the quality of your traffic plays an important role. Is your target group valuable? Or is it useless traffic that hardly makes any money? This criterion is also important for advertisers. Then, of course, quantity also counts. How much traffic do you have? The more, the better! After all, you earn per click!
Advantages of pay-per-click advertising: This advertising model has the advantage that it is extremely easy to integrate into your own website, and there are no minimum requirements to participate in this advertising option and it does not require constant maintenance. It simply works.
Backlinks: selling links.
It sounds strange, but it is actually a very popular way of advertising on the Internet: it is not just you who is looking for more traffic, but other websites too. That makes sense, because pretty much everyone wants more and more visitors. Now you already know that there are several ways to get traffic.
One option is to buy traffic. There are so-called backlinks for this. Backlinks are often booked to create more trust. But shhh! Google doesn’t like backlinks at all! So you should be very careful with them!
Even though Google doesn’t think much of backlinks, a lot of websites use this type of advertising. A backlink works like this: A backlink is a paid link. For example, you could have an interesting article about your site published on a reputable website.
This article naturally presents the website very well and also has a link at the end (or not). Readers of the article who are impressed by the website described can quickly and easily get to the relevant page via this link.
Benefits of Backlinks: Creating backlinks for other sites is one of the easiest ways to make money. In addition, this type of advertising can earn you a huge amount of money with minimal effort.
Sell advertising space on your own website.
Now there is also the possibility of placing advertisements on your own website by finding a direct route to the advertiser. This way, you avoid having to deal with a “middleman” who essentially costs you a lot of money. Logically, a portion of the advertising revenue is lost as commissions through a middleman. This option for internet advertising is particularly suitable for well-visited websites or blogs.
Advertising space can also be sold in the form of banner advertising, for example. However, this does not involve various advertisements from a third party, such as AdSense, but rather direct advertising from the advertiser.
Example: You run a well-visited fashion blog and place a banner from a fashion company on the homepage. You pay either a fixed price or per impression.
Advantages of sold advertising space: What is particularly nice about this option is that you can keep 100 percent of the revenue, as there is no intermediary. In addition, banner advertising is very easy to control. There is little maintenance required once it is installed.
Evaluate and optimize your revenue.
It is always important to try out several advertising options and compare individual earnings models with each other. Depending on the website, what works well and what doesn’t work well varies greatly.
Theory is always good, but trying it out is even better. Don’t be afraid, and just start. Little by little, you will get a feel for what the right earning models are for your website.